Um, here's an interesting idea

see: Global Orgasm to Change the World

Amusing. I actually heard of that Princeton lab while I was there but never saw it for myself. My roommate at the time, George, said he was actually in that lab watching some of the experiments so it sounds like it does actually exist. The lab's URL is, apparently, from the .princeton.edu domain so that also seems legit, though I don't know how easy or difficult it is to spoof a third-level domain.

Anyway, just thought I'd pass the news along. I'm in the "why not?" camp on this one.